Colors
Accessibility

Headings - Figtree

Body Text - Montserrat 

Button Styles:

Device Viewport Width Key:

  • Large Desktop min-width: 1500px
  • Desktop min-width: 1200px
  • Laptop min-width: 800px
  • Mobile min-width: 360px

Image Size Minimum Recommendations:

  • Hero Image - 650px Width 350px Height
  • Full Screen Images - 2000px Width 750px Height (minimum) 
  • Row Images (one side) -1280px Width 750px Height
  • Product Images for Cards - 500px Width 540px Height
  • Product Image Large Detail Page - 850px Width 600px Height

*Note - These do not need to be exact - these are just the minimum recommendations

Row

Standard Site Width: 1600px

Columns

Can choose up to 6 within a row

Modules Within Columns

Where and how you will add your content 

Page Build

Things to consider: 

  1. What is the purpose of the page?
  2. What content is needed to define the purpose?
  3. What action do you want the user to take?

Using Saved Rows and Modules

Can be used as Building Blocks for your site

Where to Find Saved Rows/Modules

Saved Rows and Modules can be found in the upper right corner within the + sign when you go to edit a page. It is the far right tab labeled "Save"

Saved Rows

Things to Consider

If you have a large paragraph of text, can you break it up into smaller sections for better scan ability? 

Example break into two rows and add an image:

Center Text Narrow
Image Left with Text right

Things to Consider cont.

Decide if something deserves a special callout stripe and set it apart from the rest:

Callout Stripe No Image

Things to Consider cont.

Make clickable items more visually exciting by using hover cards. 

HoverCard