Discover A New Website: Tailored for GI Providers

Discover A New Website: Tailored for GI Providers

It is with great excitement that Diversatek Healthcare announces the launch of our new website! Our website redesign reflects who we are today and is built to serve the evolving needs of gastrointestinal providers.

How does a website redesign begin?

It starts with ideas and discussions to understand how we can better support our customers and clearly communicate our brand, product and service offerings, and company value.

Through research and active listening, we gathered feedback from current users, along with insights from our Territory Managers who connect with customers every day. This input shaped our vision and direction from the very beginning.

What were the next steps for the redesign?

Then came the real work, and yes, it took longer than expected! Cross-functional teams collaborated to ensure every detail was accurate, concise, and impactful. Before the launch, a focus group tested every click and page to ensure the user experience was as smooth, intuitive, and engaging as we envisioned.

What is new on the redesigned website?

There is plenty to explore! Here are a few of the key features:

• Modern look – The clean, white-space design paired with a fresh, new color palette enhances product visibility and readability.
• Simplified navigation – Users can quickly access the information and resources they need.
• Streamlined content – It’s easy to read with a focus on what matters most.
• Consistency – Experience unified layouts across the device and diagnostic pages with conveniently located order information.
• Enhanced access to Diversatek University – Find this platform easily with direct links across the entire website.

How does the redesigned website showcase the MiVu™ Mucosal Integrity Testing System?

The updated page for MiVu features clearer visuals, key clinical insights, and an easy-to-follow overview of how it instantly differentiates GERD, EoE, and non-GERD, as well as how results are analyzed and what sets it apart from traditional diagnostic testing. It’s a simple, accessible resource for GI physicians and surgeons who want to learn more about this technology and the value it can bring to their practice.

What is next for the Diversatek Healthcare website?

This is just the beginning of a more comprehensive and accessible experience for GI teams. Stay tuned for new blogs and educational resources designed to enhance your knowledge and sharpen your skills in gastrointestinal procedures and testing.

Ready to explore?

Visit our redesigned website and share the link with colleagues.